Vellum Studio — Restaurant Marketing Website
Marketing website for a Hong Kong agency serving fine-dining and luxury hospitality clients. Full site structure, visual system, and key page modules in Figma—editorial luxury tone, bilingual navigation, and contact paths built for lead generation.
- Industry
- Marketing / Hospitality
- Role
- UI/UX & Web Design
- Tools
- Figma
- Duration
- 2 weeks
- Live website
- thevellumstudio.cc
Vellum Studio is a Hong Kong restaurant marketing agency focused on fine-dining branding, web design, and digital strategy. They needed a site that felt as premium as the venues they pitch—not a generic agency template with stock food photos and crowded layouts.
I owned the web experience from structure through visual design: information hierarchy, component patterns, typography and color, and how services, proof, and contact repeat across the page. The goal was simple for visitors scanning on mobile: understand specialization, trust the agency, and reach out without breaking the luxury tone.
The audience mixes local operators and international hospitality teams. The site had to signal fine-dining specialization immediately, support English and Chinese, and keep Contact visible after credentials—not only in the hero.
Success meant a credible first impression for high-ticket inquiries: clear service pillars, social proof that reads real (chef and operator voices, Hong Kong districts), and FAQ copy that answers scope and timeline before the first call.
Luxury without noise
Editorial type, restrained palette, and generous whitespace so the brand reads high-end—aligned with agencies serving Central, Wan Chai, TST, and similar districts.
Conversion that fits the brand
Primary CTAs stay consistent from hero through services, testimonials, FAQ, and footer so prospects can inquire after scanning proof—not after hunting for a button.
Bilingual, same layout
ENG/ZH toggle in the nav serves Hong Kong's mixed audience without duplicating pages or cluttering the header.
Hero & positioning
Headline-led hero states the agency's niche (fine dining, culinary identity, luxury web) with scroll affordance and immediate contact access.
Services grid
Three pillars—branding, restaurant web design, digital strategy—each with outcome-oriented copy (identity systems, booking UX, measurable marketing).
Testimonials
Carousel of chef and operator quotes tied to districts across Hong Kong; keeps proof scannable on desktop and mobile.
FAQ & footer
Accordion handles positioning, timeline, and scope questions; footer reinforces explore links, legal pages, and brand mark.
The live site at thevellumstudio.cc delivers one coherent story: cinematic opening, structured services, credible testimonials, and repeated contact prompts. Vellum Studio has a platform that matches the caliber of clients they pursue in Hong Kong's luxury dining market.